IT Developers News
June 2011
Acorn Insurance Website
IT Developers were recently awarded re-development privileges over Acorn Insurances website.
The old style website was looking a little outdated and in need of an overhaul so we happily took
on the challenge!
It was clear from the start that Acorn wanted and needed a brand to take forward. Considering
how fantastic their products are and how successful Acorn is as a company, their visual
representation did not really resemble this so something had to be done about it.
IT-Developers set about creating a brand, starting with their website, which could filter
through into other mediums documents, business cards, marketing collateral etc. A simple and
vibrant design was chosen to dispel the somewhat dowdy nature of insurance and to fit more in
line with the forward thinking and enthusiastic nature of Acorn today.
Over the past 4 months since the site launch IT Developers have been publishing SEO friendly
content and tuning the website on a daily basis. We have achieved 1st page organic results for
some key business terms and pages continue to rank higher week on week. The conversion of the
website has risen by 10% across the board.
All in all, a very successful project so far!
Click here to take a look for yourself