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Search Engine Optimisation (SEO)

Remove the invisibility cloak

A lot of people in the digital world speak in buzzwords but here at itdevelopers, we’re about breaking down barriers and explaining things in good old-fashioned English.

What is SEO?

SEO stands for Search Engine Optimisation and simply put it can be considered as how to make google like your site so that it puts it above someone elses. The higher you rank in the search engines the more traffic your site gets – it is that simple.

How do I get better rankings through SEO?

When broken down, this is quite simple. Yes, Google have a hugely complex algorithm taking into account many factors to rank websites but their ultimate goal is simple: to rank websites against search terms that offer the highest amount of relevancy. They want their search engine to remain popular so they constantly look for sites that might better match a users search term so they always display the best website.

Fundamentally, this boils down to two things:

An image of what makes for a successful seo strategy

itdevelopers approach to SEO

Here at itdevelopers, we use a blend of knowledge gained through experience, tools that we have access to and a lot of hard work to plan and execute a safe and successful SEO strategy. Google does not like manipulation so if it gets even a whiff that this practice is in play then they will penalise you and your website will be put to the bottom of the search engine results pages.

Through creating engaging content and attracting natural backlinks from websites and social media, as well as using our contacts within the industry to gain relevant paid for backlinks, we can execute an extremely natural looking strategy and get you to those oh so privileged top 3 positions in Google.

Before any links have been created however, we work with our clients to optimise their website to make it as easy as possible for Google to read and understand what the website is about; making the most of the excellent content we typically add once a sound foundation has been laid.

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Search engine optimisation (SEO)